Introduction
Tata Motors has officially launched the much-anticipated Tata Harrier EV on June 3, 2025, marking a significant milestone in India's electric vehicle (EV) landscape. Priced competitively at ₹21.49 lakh (ex-showroom), the Harrier EV combines cutting-edge technology with robust performance, catering to the evolving needs of Indian consumers.
Launch Date and Booking Details
- Launch Date: June 3, 2025
- Bookings Open: July 2, 2025
The Harrier EV's launch aligns with Tata Motors' vision to expand its EV portfolio, offering consumers a premium electric SUV experience.
Harrier EV in Pictures
The Tata Harrier EV boasts a bold and futuristic design, evident in its sleek lines and aerodynamic profile. The front fascia features a distinctive grille and sharp LED headlamps, while the rear showcases connected LED tail lamps, enhancing its modern appeal.
Inside, the Harrier EV offers a spacious cabin with premium materials, a large touchscreen infotainment system, and ambient lighting, providing a luxurious driving experience.
Note: Images are for illustrative purposes.
Key Features and Specifications
Battery Options: 65 kWh and 75 kWh
Range: Up to 627 km on a single charge
Power: Up to 313 bhp
Torque: 504 Nm
Drive Options: Rear-Wheel Drive (RWD) and All-Wheel Drive (AWD)
Charging: 120 kW DC fast charging (0-80% in 25 minutes)
Safety: ADAS Level 2 with 22 advanced features
Interior: 14.5-inch QLED touchscreen, panoramic sunroof, multi-mood ambient lighting
Target Audience
The Tata Harrier EV is designed for:
- Urban Families: Seeking a spacious and eco-friendly SUV.
- Tech Enthusiasts: Looking for advanced features and connectivity.
- Eco-Conscious Drivers: Aiming to reduce their carbon footprint.
- Adventure Seekers: Desiring a powerful vehicle for varied terrains.
Market Positioning
With its competitive pricing and impressive features, the Harrier EV positions itself against rivals like the Mahindra XUV.e9, Hyundai Creta EV, MG ZS EV, and BYD Atto 3. Its extended range and advanced safety features give it a distinct advantage in the growing EV market.
Tips for Prospective Buyers
- Test Drive: Experience the Harrier EV firsthand to understand its capabilities.
- Charging Infrastructure: Ensure access to charging stations in your area.
- Government Incentives: Explore available subsidies for EV purchases.
- Maintenance: Familiarize yourself with EV maintenance requirements.
Remember: Investing in an EV not only benefits the environment but also offers long-term cost savings.
Conclusion
The Tata Harrier EV marks a significant step forward in India's electric mobility journey. With its blend of performance, technology, and design, it caters to a wide range of consumers looking to embrace sustainable transportation.
Quote: "The future is electric, and the Tata Harrier EV is leading the charge."
Disclaimer: Prices and features are subject to change. Please consult your nearest Tata Motors dealership for the most accurate and up-to-date information.